Reefer
90's was established on 2nd February 1990. Working from shared offices in
Ashwell, Hertfordshire with a sole employee the intention was to improve
upon, via specialisation, the services available to shippers of all refrigerated
commodities. Establishing refrigerated groupage services, an area of shipping
that had hitherto been inadequately covered, was a priority.
Growth was rapid. The Company moved to it's own office in Great Dunmow Essex
in June 1990 and one year later with a staff of 5 moved again to larger
premises within the town.
Much of the Company's early growth ran parallel with the success of British
Beef shipments and the sudden and unexpected ban on beef exports, imposed
during the Spring of 1996 certainly hampered the Company's progress. Out
of necessity as much as desire the Beef ban served to accelerate the Company's
expansion into the transport of other products requiring refrigeration and
into the development of additional services such as air freight, trucks,
imports, cross trades and insurance.
In 1998 the Company moved to it's present location in the Suffolk Countryside,
a converted barn that was used by "Lovejoy" in the popular BBC
series, and shortly afterwards opened a small office in Dublin.
Following the outbreak of Foot and Mouth in the Spring of 2000, UK exports
suffered once more. Whilst this latest crisis to hit the UK meat export
industry did indeed significantly effect the Company's exports, it was nowhere
near as serious as BSE and many of the lessons learned from the Beef Crisis
were put to good use to solve many of the transport and repatriations problems
that ensued. Again the experience of losing a block of business prompted
the continued search to broaden our business portfolio and the Company commenced
investigations in the feasibility of an Australian Office.
Reefer 90s Australia PTY Ltd was opened in February 2002, in Carina a suburb
of Brisbane. The Company's impact was immediate mainly with regards to dairy
exports and plans remain to develop the business not only with Australian
based exporters but also in co-operation with our existing European clients
sourcing product from that part of the World.
Having established ourselves as serious players in the Reefer World it is
important that we continue our endeavors to offer solutions regarding all
aspects of refrigerated transportation. We are all very proud of our achievements
and always aware of our need to be innovative and attentive. We look forward
to the coming years and the challenges they will no doubt present with confidence
and enthusiasm. |